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subject:"Nonprofit organization"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Nonprofit organization
Konsumentenverhalten
Advertising
3
Advertising effects
3
Charitable organization
3
Charity
3
Fundraising
3
Gemeinnützige Organisation
3
Werbewirkung
3
Werbung
3
Wohltätigkeit
3
Consumer behaviour
2
Altruism
1
Altruismus
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Charity advertising
1
Execution style
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Führungskräfte
1
Managers
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Meinung
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Nonprofit marketing
1
Nonprofit-Marketing
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Opinion
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
1
Social Marketing
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Social marketing
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Werbepsychologie
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appeal type
1
charity advertising
1
charity campaign attitudes
1
conservative
1
donation
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framing
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liberal
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perceived personal roles
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philanthropic
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political
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psychological distance
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reactance
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self-construal
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Article in journal
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English
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Chen, Ming-Yi
1
Xu, Jie
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International journal of advertising : the review of marketing communications
International review on public and non-profit marketing
17
Nonprofit and voluntary sector quarterly
16
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
16
Journal of philanthropy and marketing
12
Journal of nonprofit & public sector marketing
11
Journal of economic behavior & organization : JEBO
7
Nonprofit management & leadership
7
Journal of business research : JBR
5
Psychology & marketing
5
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
4
Accounting, auditing & accountability journal
4
Journal of business ethics : JOBE
4
Qualitative research in accounting & management : QRAM
4
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The British accounting review : the journal of the British Accounting Association
3
Annals of public and cooperative economics
2
Financial accountability & management : in governments, public services and charities
2
International studies of management and organization
2
Journal of business ethics : JBE
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
New global studies
2
Public management review
2
Sport management review
2
The accounting review : a publication of the American Accounting Association
2
The international journal of productivity and performance management : IJPPM
2
The service industries journal
2
Academy of Management perspectives : AMP
1
Accounting and finance
1
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
1
Accounting forum : advancing the interdisciplinary and global connection of accounting research
1
Administrative Sciences : open access journal
1
Advances in accounting : a research annual
1
Análise econômica : revista da Faculdade de Ciências Econômicas, Universidade Federal do Rio Grande do Sul
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Applied economics
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Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
2
The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
Saved in:
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