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subject:"Nonprofit-Organisation"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Nonprofit-Organisation
Markenführung
Nonprofit marketing
7
Nonprofit-Marketing
7
Nonprofit organization
4
Brand image
3
Charitable organization
3
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3
Gemeinnützige Organisation
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Babin, Barry J.
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Cadogan, John W.
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Journal of business research : JBR
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
20
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Journal of marketing for higher education
10
Nonprofit and voluntary sector quarterly
9
International journal of nonprofit & voluntary sector marketing
5
Nonprofit marketing : sectoral applications
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
The evolution of nonprofit marketing
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
3
Journal of marketing communications
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
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Marketing theory
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
2
Routledge studies in marketing
2
Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection
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The AFP/Wiley Fund Development Ser
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1
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall
;
Kachersky, Luke
- In:
Journal of business research : JBR
99
(
2019
),
pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
Saved in:
2
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
4
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
5
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
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