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subject:"Nonprofit-Organisation"
~isPartOf:"Journal of business strategy"
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Social marketing: strengthening company-customer bonds
Katsioloudes, Marios
;
Grant, Jim
;
McKechnie, Donelda S.
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003487057
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