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subject:"Nonprofit-Organisation"
~isPartOf:"Journal of marketing"
~isPartOf:"The evolution of nonprofit marketing"
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Nonprofit-Organisation
Nonprofit marketing
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6
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Journal of marketing
The evolution of nonprofit marketing
Journal of nonprofit & public sector marketing
25
International review on public and non-profit marketing
19
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
8
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Nonprofit marketing : sectoral applications
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National Bureau of Economic Research Conference Report
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The Jossey-Bass handbook of nonprofit leadership and management
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Australasian marketing journal
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing
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Management : journal of contemporary management issues
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Management communication quarterly : an international journal
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Marketing theory
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
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Sport management review
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Springer Reference Wirtschaft
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The Routledge companion to nonprofit marketing
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Arts marketing : an international journal ; AM
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
2
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
Saved in:
3
The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen
-
2008
Persistent link: https://www.econbiz.de/10003717429
Saved in:
4
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
5
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
6
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv
;
Ruvio, Ayalla
;
Vigoda-Gadot, Eran
; …
-
2008
Persistent link: https://www.econbiz.de/10003717545
Saved in:
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