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subject:"Nonprofit-Organisation"
~isPartOf:"Marketing theory"
~subject:"Markenführung"
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Nonprofit-Organisation
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Nonprofit marketing
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Austauschtheorie
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Marketing theory
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
20
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Journal of marketing for higher education
10
Nonprofit and voluntary sector quarterly
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International journal of nonprofit & voluntary sector marketing
5
Journal of business research : JBR
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Nonprofit marketing : sectoral applications
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
The evolution of nonprofit marketing
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
3
Journal of marketing communications
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National Bureau of Economic Research Conference Report
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Nonprofit-PR
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Psychology & marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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A National Bureau of Economic Research conference report
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Administrative Sciences : open access journal
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Australasian marketing journal
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing
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Management : journal of contemporary management issues
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Management communication quarterly : an international journal
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection
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The AFP/Wiley Fund Development Ser
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Modifying markets: consumerism and institutional work in nonprofit marketing
Yngfalk, Anna Fyrberg
;
Yngfalk, Carl
- In:
Marketing theory
20
(
2020
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10012271449
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2
Implementing market orientation in charities : a necessity for survival
Chad, Paul
- In:
Marketing theory
13
(
2013
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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