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subject:"Nonprofit-Organisation"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Sustainable development"
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The journal of brand management : an international journal
International review on public and non-profit marketing
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Journal of social marketing : JSOCM
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Journal of nonprofit & public sector marketing
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Collective creativity for responsible and sustainable business practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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Encouraging sustainable behavior : psychology and the environment
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European business review
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European journal of marketing
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Gabler Edition Wissenschaft
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ICT management in non-profit organizations
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International journal of marketing : IJM ; formerly Der Markt
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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Journal of advances in management research : JAMR
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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