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subject:"Nonprofit-Organisation"
~person:"Baghi, Ilaria"
~subject:"Corporate Social Responsibility"
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Baghi, Ilaria
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The journal of brand management : an international journal
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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