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subject:"Online-Marketing"
~isPartOf:"Financial Times Deutschland"
~isPartOf:"Journal of electronic commerce research : JECR"
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Online-Marketing
Kundenbindung
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Consumer-brand relationship
1
Customer retention
1
Internet marketing
1
Konsumentenverhalten
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Markenartikel
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Markenführung
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Markenimage
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Markentreue
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Online brand community
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Oppositional brand loyalty
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Hou, Jian-Ren
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Kuo, Ying-Feng
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Smith, Ellen Reid
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Financial Times Deutschland
Journal of electronic commerce research : JECR
Journal of business research : JBR
3
Springer eBook Collection
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BestMasters
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Cogent business & management
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Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
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Journal of retailing and consumer services
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Artificial intelligence in marketing
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Bridging the gap between advertising academia and practice
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Business horizons
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Computer-mediated marketing strategies : social media and online brand communities
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Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
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E-retailing challenges and opportunities in the global marketplace
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European journal of international management : EJIM
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Galileo Computing
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Handbook of research on effective marketing in contemporary globalism
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Handbook of research on integrating social media into strategic marketing
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Handbook of research on technology applications for effective customer engagement
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International journal of management practice : IJMP
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International journal of nonprofit & voluntary sector marketing
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Journal of Indian business research
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Journal of consumer marketing
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenmanagement & Electronic Commerce
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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Der e-loyale Kunde : Beziehungsmarketing im Internet ; wie Sie Websurfer zu Stammkunden machen
Smith, Ellen Reid
-
2001
Persistent link: https://www.econbiz.de/10001594456
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