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subject:"Online-Marketing"
~isPartOf:"Journal of Indian business research"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Beziehungsmarketing
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Consumer behaviour
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Customer retention
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Brand image
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Facebook brand page
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Internet marketing
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Online brand communities
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Tiruwa, Anurag
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Journal of Indian business research
Journal of business research : JBR
3
Cogent business & management
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Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
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Journal of retailing and consumer services
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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European journal of international management : EJIM
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International journal of management practice : IJMP
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer marketing
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing i menedžment innovacij : m&mi
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Sport management review
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An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Journal of Indian business research
8
(
2016
)
4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
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