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subject:"Online-Marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Online-Marketing
Brand loyalty
6
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Global business review
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Journal of Asian finance, economics and business : JAFEB
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing theory and practice
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The IUP journal of brand management : IJBRM
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Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Asia-Pacific journal of business administration
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Computer-mediated marketing strategies : social media and online brand communities
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Critical explorations
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Emerging Markets Journal : EMAJ
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Future Business Journal
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Global business & economics review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of applied business and economic research
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International journal of business
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International journal of business and globalisation : IJBG
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International journal of business innovation and research : IJBIR
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic business : IJEB
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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Journal of consumer marketing
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Journal of economics & management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
3
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
4
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
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