//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Online-Marketing"
~isPartOf:"Journal of marketing theory and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer retention"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Customer retention
10
Kundenbindung
10
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Community
1
Competitive strategy
1
Consumer information
1
Corporate reputation
1
Customer service
1
Dienstleistung
1
Dienstleistungssektor
1
Firmenimage
1
Gemeinschaft
1
Internet marketing
1
Italien
1
Italy
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brunetti, Federico
1
Confente, Ilenia
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Published in...
All
Journal of marketing theory and practice
Journal of business research : JBR
3
Springer eBook Collection
3
BestMasters
2
Cogent business & management
2
Information systems and e-business management : ISeB
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of retailing and consumer services
2
Progress in IS
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Artificial intelligence in marketing
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
E-retailing challenges and opportunities in the global marketplace
1
EBSCOhost eBook Collection
1
European journal of international management : EJIM
1
Financial Times Deutschland
1
Galileo Computing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on technology applications for effective customer engagement
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenmanagement & Electronic Commerce
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marken- und Produktmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->