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subject:"Online-Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Online-Marketing
Advertising
3
Advertising effects
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Computerspiel
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Video game
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Werbewirkung
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Werbung
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Brand image
2
Brand management
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Markenführung
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Advanced technology
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Advergames
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Advertising management
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Brand prominence
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Branding
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Comparison
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Cross-cultural
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Cultural identity
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Experiment
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Game theory
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Game-product congruence
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Immersion
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In-game advertising
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Interactivity
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International marketing
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Internationales Marketing
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Internet advertising
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Kulturelle Identität
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Nature of game
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Online advertising
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Hernandez, Monica D.
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Minor, Michael
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Pillai, Sreejesh S.
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Vashisht, Devika
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Contemporary management and marketing dilemmas
1
Contemporary trends in innovative marketing strategies
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Digital innovations for customer engagement, management, and organizational improvement
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
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Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
2
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
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