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subject:"Online-Marketing"
~person:"Buijzen, Moniek"
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Online-Marketing
Computerspiel
5
Video game
5
Advertising
4
Advertising effects
4
Children
4
Kinder
4
Werbewirkung
4
Werbung
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Internet marketing
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Brand image
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Brand management
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Markenführung
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Markenimage
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Target group
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Zielgruppe
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advergames
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Brand
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Consumer behaviour
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Emotion
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Fernsehwerbung
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Konsumentenverhalten
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Markenartikel
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Marketing management
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Marketingmanagement
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Perception
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Product Placement
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Product placement
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Psychology of advertising
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Social Web
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Social web
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Television advertising
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Wahrnehmung
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Werbepsychologie
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advertising
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children
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cognitive defenses
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disclosure
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in-game brand placement
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mood
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Buijzen, Moniek
Sreejesh, S.
7
Vashisht, Devika
7
Breuer, Markus
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Görlich, Daniel
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Hernandez, Monica D.
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Dwivedi, Yogesh Kumar
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Reijmersdal, Eva A. van
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Mishra, Pratika
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Ozuem, Wilson
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
3
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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