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subject:"Online-Marketing"
~person:"Deane, Jason K."
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Online-Marketing
Internet marketing
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Deane, Jason K.
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.
;
Rees, Loren Paul
;
Rakes, Terry R.
- In:
International journal of electronic business
9
(
2011
)
3
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
Saved in:
2
A longitudial analysis of web surf history to maximise the effectiveness of behavioural targeting techniques
Deane, Jason K.
;
Meuer, Thomas
;
Teets, Jay M.
- In:
International journal of electronic marketing and …
4
(
2011
)
2/3
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009382401
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