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subject:"Online-Marketing"
~person:"Fang, Shih Chieh"
~subject:"Markentreue"
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Online-Marketing
Markentreue
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand relationship quality (BRQ)
2
Einzelhandel
2
Relational bonds
2
Retail trade
2
Brand benefits
1
Customer satisfaction
1
Dienstleistungsqualität
1
Kundenzufriedenheit
1
Partial least squares
1
Partial least squares (PLS)
1
Partielle kleinste Quadrate
1
Relationship age
1
Retail service
1
Service quality
1
Structural equation modeling (SEM)
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brand loyalty
1
brand relationship quality
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customer relationship quality
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retail service
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structural equation modeling
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Fang, Shih Chieh
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
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Australian journal of management
1
Corporate reputation review
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
3
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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