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subject:"Online-Marketing"
~person:"Haugen, Atle"
~person:"Schumann, Jan Hendrik"
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Online-Marketing
Internet marketing
5
Target group
5
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5
Consumer behaviour
4
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4
Advertising effects
3
Werbewirkung
3
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2
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2
Digitale Dienste
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Innovationsakzeptanz
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Network economics
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Netzwerkökonomik
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Two-sided markets
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consumer multi-homing
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digital platforms
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incremental pricing
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targeted advertising
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Austauschtheorie
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Haugen, Atle
Schumann, Jan Hendrik
Hudders, Liselot
5
Schertler, Walter
4
Bauer, Christoph
3
Buijzen, Moniek
3
Cauberghe, Veroline
3
De Jans, Steffi
3
Pelsmacker, Patrick de
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Burguet, Roberto
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Deane, Jason K.
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Deges, Frank
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Evensen, Charlotte Bjørnhaug
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Fischer, Mario
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Fittkau, Susanne
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Foerderer, Jens
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Frey, Albert Wesley
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Försch, Steffen
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Grether, Mark
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Greve, Goetz
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Groene, Nicole
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Haan, Evert de
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Hackley, Christopher E.
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Hamilton, Kathy
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Harken, Sonja
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Hodsman, Martin
2
Hopf, Gregor
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Huberty, Danièle
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Idemudia, Efosa C.
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Discussion paper / NHH, Department of Economics
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing
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ECONIS (ZBW)
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
Saved in:
2
The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
Saved in:
3
Targeted Online Advertising : Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
Schumann, Jan Hendrik
;
Wangenheim, Florian V.
;
Groene, …
-
2014
The Internet is dominated by free web services that depend on advertising revenues and need powerful marketing tools to support their business models. Targeted online advertising enables websites to increase their advertising revenues by selectively displaying advertisements according to...
Persistent link: https://www.econbiz.de/10014151933
Saved in:
4
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
5
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
Saved in:
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