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subject:"Online-Marketing"
~person:"Haugen, Atle"
~subject:"Wettbewerb"
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Online-Marketing
Wettbewerb
Advertising
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Consumer behaviour
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Digital platform
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Digitale Plattform
2
Internet marketing
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Konsumentenverhalten
2
Network economics
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Netzwerkökonomik
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Target group
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Two-sided markets
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Werbung
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Zielgruppe
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consumer multi-homing
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digital platforms
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incremental pricing
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targeted advertising
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Competition
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Haugen, Atle
Hudders, Liselot
5
Schertler, Walter
4
Bauer, Christoph
3
Buijzen, Moniek
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Cauberghe, Veroline
3
De Jans, Steffi
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Schumann, Jan Hendrik
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Abou Nabout, Nadia
2
Acquisti, Alessandro
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Ahmadi, Iman
2
Ansari, Sepita
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Auler, Fabian
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Baack, Daniel W.
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Baack, Donald
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Burguet, Roberto
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Bušljeta Banks, Ivana
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Deane, Jason K.
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Deges, Frank
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Evensen, Charlotte Bjørnhaug
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Fischer, Mario
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Fittkau, Susanne
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Fladenhofer, Johannes
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Foerderer, Jens
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Frey, Albert Wesley
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Försch, Steffen
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Grether, Mark
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Greve, Goetz
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Groene, Nicole
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Haan, Evert de
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Hackley, Christopher E.
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Hamilton, Kathy
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Harken, Sonja
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Harms, Ann-Kathrin
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Hewer, Paul
2
Hodsman, Martin
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Hopf, Gregor
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Huberty, Danièle
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Discussion paper / NHH, Department of Economics
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ECONIS (ZBW)
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
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The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
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