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subject:"Online-Marketing"
~person:"Kim, Ju-Young"
~subject:"Confidence"
~subject:"United States"
~type_genre:"Article in journal"
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Kim, Ju-Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management information systems : mis quarterly
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ECONIS (ZBW)
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TV's dirty little secret : the negative effect of popular TV on online auction sales
Hinz, Oliver
;
Hill, Shawndra
;
Kim, Ju-Young
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 623-644
Persistent link: https://www.econbiz.de/10011551077
Saved in:
2
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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