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subject:"Online-Marketing"
~person:"Long, Fei"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Advertising
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Advertising effects
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Auction theory
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Auktionstheorie
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Digital platform
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Digitale Plattform
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E-commerce
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Online-Handel
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asymmetric information
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auction
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e-commerce marketplace
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endorsement
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fake reviews
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fake sales
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game theory
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platform design
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platform manipulation
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position auctions
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Aufsatz in Zeitschrift
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Long, Fei
Sayedi, Amin
4
Agarwal, Ashish
2
Bax, Eric
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Chen, Jianqing
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Decarolis, Francesco
2
Despotakis, Stylianos
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Fan, Ming
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Jerath, Kinshuk
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Marketing science
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ECONIS (ZBW)
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Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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