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subject:"Online-Marketing"
~person:"Rozendaal, Esther"
~person:"Yoon, Sukki"
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Search: subject_exact:"Konsolenspiel"
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Online-Marketing
Computerspiel
6
Video game
6
Internet marketing
4
Advertising
3
Advertising effects
3
Brand image
3
Children
3
Kinder
3
Markenimage
3
Werbewirkung
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Werbung
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South Korea
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Brand
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Brand management
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Confidence
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Consumer behaviour
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Cross-cultural marketing
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Interkulturelles Marketing
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Konsumentenverhalten
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Kulturelle Identität
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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Motivation
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Psychology of advertising
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Social Web
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Social web
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Rozendaal, Esther
Yoon, Sukki
Sreejesh, S.
7
Vashisht, Devika
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Buijzen, Moniek
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Ponnet, Koen
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Reijmersdal, Eva A. van
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Waiguny, Martin K. J.
3
Walrave, Michel
3
Borgerson, Janet L.
2
Choi, Yung Kyun
2
Dham, Swati Oberoi
2
Guo, Xiaolong
2
Lee, Mira
2
Liu, Yong
2
Mai, Enping
2
Mau, Gunnar
2
Minor, Michael
2
Mishra, Pratika
2
Nelson, Michelle R.
2
Ozuem, Wilson
2
Pillai, Sreejesh S.
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Prasad, Jason
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Quilliam, Elizabeth Taylor
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Schroeder, Jonathan E.
2
Taylor, Charles Raymond
2
Yang, Jun
2
Abida, Fatma Choura
1
Aebli, Annika
1
Agag, Gomaa M.
1
Aggarwal, Aanchal
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Aggarwal, Vijita Singh
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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1
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
4
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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