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subject:"Online-Marketing"
~person:"Vanwesenbeeck, Ini"
~person:"Walrave, Michel"
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Online-Marketing
Computerspiel
4
Video game
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Advertising effects
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Internet marketing
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Jugendliche
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Werbewirkung
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Youth
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Consumer behaviour
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Psychology of advertising
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Internetnutzung
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advergames
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affect transfer theory
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children
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Vanwesenbeeck, Ini
Walrave, Michel
Sreejesh, S.
7
Vashisht, Devika
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
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Reijmersdal, Eva A. van
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Buijzen, Moniek
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Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
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Ponnet, Koen
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Rozendaal, Esther
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Terlutter, Ralf
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Waiguny, Martin K. J.
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Borgerson, Janet L.
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Chen, Li
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Dham, Swati Oberoi
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Guo, Xiaolong
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Liu, Yong
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Mishra, Pratika
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Nelson, Michelle R.
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Ozuem, Wilson
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Pillai, Sreejesh S.
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Prasad, Jason
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Quilliam, Elizabeth Taylor
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Taylor, Charles Raymond
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Teng, Ching-I
2
Yang, Jun
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Yoon, Sukki
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Abida, Fatma Choura
1
Aebli, Annika
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Journal of consumer behaviour : an international research review
2
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
3
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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