//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Online-Marketing"
~subject:"Advertising"
~subject:"Synergy"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Crossmedia marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Advertising
Synergy
Media mix
4
Mediamix-Strategie
4
Kommunikation
2
Social Web
2
Social web
2
Advertising effects
1
Branchenentwicklung
1
Communication science
1
Cross Media Publishing
1
Deutschland
1
Digital media
1
Digitale Medien
1
Germany
1
Information value
1
Informationswert
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Journalism
1
Journalismus
1
Kommunikationswissenschaft
1
Management
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Medienwirtschaft
1
Sector development
1
Technischer Fortschritt
1
Technological change
1
Unternehmen
1
Welt
1
Werbestrategie
1
Werbewirkung
1
Werbung
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
6
Book section
6
Hochschulschrift
3
Handbook
2
Handbuch
2
Ratgeber
2
Aufsatzsammlung
1
Guidebook
1
Lehrbuch
1
Sammelwerk
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Schmidt, Christopher M.
1
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Europäische Kulturen in der Wirtschaftskommunikation
1
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->