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subject:"Osteuropa"
~subject:"International marketing"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marktzutritt in Auslandsmärkte"
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Osteuropa
International marketing
International market entry
258
Internationaler Markteintritt
258
Multinationales Unternehmen
69
Transnational corporation
67
Deutschland
54
Germany
50
Globalisierung
45
Globalization
44
China
41
KMU
41
SME
41
Internationalisierung
23
Auslandsinvestition
20
Foreign investment
20
Markteintrittsstrategie
18
Erfolgsfaktor
17
Welt
17
World
17
Emerging economies
16
Schwellenländer
16
Success factor
16
Business network
15
Japan
15
Unternehmensnetzwerk
15
Deutsch
14
German
14
International business
14
Internationale Geschäftsbeziehungen
14
Internationales Marketing
14
Russia
14
Russland
14
USA
14
United States
14
Competitive strategy
13
Wettbewerbsstrategie
13
Business start-up
11
Einzelhandel
11
Europa
11
India
11
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Book / Working Paper
11
Article
8
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Fallstudie
Article in journal
267
Aufsatz in Zeitschrift
267
Aufsatz im Buch
99
Book section
99
Collection of articles of several authors
49
Sammelwerk
49
Graue Literatur
38
Non-commercial literature
38
Hochschulschrift
36
Lehrbuch
32
Thesis
32
Textbook
29
Arbeitspapier
22
Working Paper
22
Case study
19
Aufsatzsammlung
15
Konferenzschrift
14
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12
Glossary included
12
Bibliografie enthalten
10
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10
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10
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5
Handbuch
5
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4
Fallstudiensammlung
4
Konferenzbeitrag
4
Amtsdruckschrift
3
Government document
3
Reprint
3
CD-ROM, DVD
2
Einführung
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Advisory report
1
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1
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1
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1
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Language
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German
11
English
11
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All
Zentes, Joachim
4
Ancarani, Fabio
1
Barberio, Massimo
1
Bartlett, Christopher A.
1
Cui, Annie Peng
1
Czinkota, Michael R.
1
Drogendijk, Henrieke Johanna
1
Ergenzinger, Rudolf
1
Frels, Judy K.
1
Gerybadze, Alexander
1
Glowik, Mario
1
Hadjikhani, Amjad
1
Halík, Jaroslav
1
Hünerberg, Reinhard
1
Keegan, Warren J.
1
Kohlert, Helmut
1
Krulis-Randa, Jan S.
1
Liewehr, Marc
1
Miller, Joanne
1
Quelch, John A.
1
Ronkainen, Ilkka A.
1
Sabel, Charles F.
1
Saibene, Chiara
1
Schlegelmilch, Bodo B.
1
Stephan, Michael
1
Stöttinger, Barbara
1
Swoboda, Bernhard
1
Tomasitz-Möseneder, Gabriele
1
Wajda, Theresa A.
1
Walsh, Michael F.
1
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David Rockefeller Center for Latin American Studies
1
Inter-American Development Bank
1
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Gabler-Lehrbuch
2
California management review
1
Central European business review : CEBR
1
Entrepreneurship in international marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
1
International journal of business and emerging markets : IJBEM
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Internationalisierung von Vertrieb und Handel
1
Osteuropa im Fokus : Zahlen, Daten und Fakten zu Direktmarketing und Versandhandel
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Studium
1
The Harcourt College Publishers series in management
1
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ECONIS (ZBW)
19
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1
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19
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date (oldest first)
1
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
2
Winning in rural emerging markets : general electric's research study on MNCs
Ancarani, Fabio
;
Frels, Judy K.
;
Miller, Joanne
; …
- In:
California management review
56
(
2013/14
)
4
,
pp. 31-52
Persistent link: https://www.econbiz.de/10010410341
Saved in:
3
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
4
Export pioneers in Latin America
Sabel, Charles F.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009626193
Saved in:
5
The application of PEST analysis based on EBRD and IBRD methodology
Halík, Jaroslav
- In:
Central European business review : CEBR
1
(
2012
)
3
,
pp. 14-21
Persistent link: https://www.econbiz.de/10010343806
Saved in:
6
Erschließung osteuropäischer Märkte in der Nutzfahrzeugindustrie : der Internationalisierungsprozess der mittelständischen W. Reichert Carosseriebau GmbH
Stephan, Michael
;
Gerybadze, Alexander
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 133-145)
.
2011
Persistent link: https://www.econbiz.de/10009304021
Saved in:
7
Internationalisation of bank enterprises in new emerging markets : the case of penetration and expansion into Eastern European countries
Drogendijk, Henrieke Johanna
;
Hadjikhani, Amjad
- In:
International journal of business and emerging markets …
1
(
2008/09
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10003773955
Saved in:
8
Market entry networks of Japanese firms in the CEE
Glowik, Mario
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 89-101)
.
2008
Persistent link: https://www.econbiz.de/10003799939
Saved in:
9
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
10
Länderreports
Tomasitz-Möseneder, Gabriele
- In:
Osteuropa im Fokus : Zahlen, Daten und Fakten zu …
,
(pp. 89-289)
.
2006
Persistent link: https://www.econbiz.de/10003477974
Saved in:
1
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