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subject:"Packaging"
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Packaging
Fast moving consumer goods
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Schnelldrehende Konsumgüter
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Consumer goods industry
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Konsumgüterindustrie
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Brand equity
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Brand management
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Verpackung
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Advertising effects
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Attitudinal models
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Consumer behaviour
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Consumer goods marketing
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Deutschland
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East Germany
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FMCG
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Fertigungsprogramm
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Germany
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Informationsgehalt
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Fuchs, Marcus
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Spomer, Olga
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Marken- und Produktmanagement
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ECONIS (ZBW)
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Mental Convenience bei Produktlinien : kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga
-
2014
Persistent link: https://www.econbiz.de/10010237820
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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