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subject:"Persönlichkeitspsychologie"
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~subject:"Germany"
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Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
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Markenführung im Spannungsfeld zwischen Rationalität, Emotionalität und Mythos - aktuelle Herausforderungen und Erfolgsfaktoren : Dokumentation des 38. Münsteraner Führungsgespräch...
Meffert, Heribert
(
ed.
)
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2000
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