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subject:"Personalmarketing"
~isPartOf:"African journal of business and economic research : AJBER"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
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Personalmarketing
Brand architecture
59
Markenarchitektur
59
Brand management
53
Markenführung
53
Corporate reputation
27
Firmenimage
27
Corporate culture
15
Unternehmenskultur
15
Brand image
13
Markenimage
13
Marketing management
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Marketingmanagement
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Brand
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Cultural heritage
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Kulturgüter
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Markenartikel
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corporate brand
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corporate heritage
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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corporate brand management
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China
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HR marketing
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Stakeholder
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brand orientation
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corporate branding
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Corporate Social Responsibility
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Corporate heritage
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Corporate social responsibility
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Führungsstil
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Leadership style
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Public relations
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Schweden
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Sweden
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corporate heritage brands
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corporate marketing
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Büttner, Marion
1
Chiba, Manoj
1
Doubell, Marianne
1
Golant, Benjamin D.
1
Kissel, Patrick
1
Kleyn, Nicola
1
Morokane, Pride
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Potgieter, Adele
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African journal of business and economic research : AJBER
The journal of brand management : an international journal
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Employer branding for competitive advantage : models and implementation strategies
1
Health marketing quarterly
1
Journal of financial services marketing : JFSM
1
Springer eBooks / Business and Economics
1
Springer-Gabler Research
1
SpringerLink / Bücher
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
The marketing review
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ECONIS (ZBW)
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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
Saved in:
2
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
3
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
4
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
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