//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Personalmarketing"
~isPartOf:"Employer branding for competitive advantage : models and implementation strategies"
~isPartOf:"International journal of hospitality management"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Dachmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Personalmarketing
Markenführung
Brand architecture
3
Brand management
3
Markenarchitektur
3
Corporate reputation
2
Firmenimage
2
Hotel industry
2
Hotellerie
2
Beziehungsmarketing
1
Brand
1
Brand love
1
Commitment
1
Consumer behaviour
1
Corporate experience
1
Corporate personality
1
Corporate promise
1
Corporate strategy
1
Customers'relationships
1
Emotion
1
Firm performance
1
HR marketing
1
Hotel brand
1
Hotel industry’s brand orientation
1
Hotel performance
1
Intimacy
1
Konsumentenverhalten
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Passion
1
Relationship marketing
1
Retailer preference
1
Strategic management
1
Strategisches Management
1
Triangular theory of love
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Foroudi, Pantea
1
Mishra, Harsh
1
Qu, Hailin
1
Sharma, Aditi
1
Wang, Yao-Chin
1
Yang, Jing
1
Published in...
All
Employer branding for competitive advantage : models and implementation strategies
International journal of hospitality management
The journal of brand management : an international journal
53
Journal of business research : JBR
19
SpringerLink / Bücher
14
European journal of marketing : EJM
13
The journal of product & brand management
13
International studies of management and organization
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Innovatives Markenmanagement
6
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Scandinavian journal of management
2
Springer Gabler Research
2
Springer eBooks / Business and Economics
2
Springer-Gabler Research
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->