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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~source:"econis"
~subject:"Marketingmanagement"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Marketingmanagement
Arzneimittel
125
Pharmaceuticals
125
Pharmaindustrie
69
Consumer behaviour
28
Konsumentenverhalten
28
Physicians
26
Ärzte
26
Advertising effects
24
Werbewirkung
24
Advertising
21
Arzneimittelmarkt
21
Direct marketing
21
Direktmarketing
21
Pharmaceutical market
21
Werbung
21
Gesundheitsversorgung
14
Health care
14
Brand
12
Generic drugs
11
Generika
11
Markenartikel
11
India
10
Indien
10
Marketing management
10
Pharmaceutical distributors
9
Pharmahandel
9
USA
9
United States
9
Brand management
8
Markenführung
8
Gesundheitskosten
7
Gesundheitswesen
7
Health care costs
7
Health care system
7
Malaysia
7
Pharmacology
7
Pharmakologie
7
Beziehungsmarketing
6
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Article
69
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71
Aufsatz in Zeitschrift
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Mehrbändiges Werk
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English
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Mukherjee, Avinandan
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Iacocca, Kathleen
2
Mackert, Michael
2
Srivastava, Vinita
2
Vohra, Anupama
2
Yu, Yu
2
Zhao, Yao
2
Ahmad, Mahmood
1
Ahmad, Niaz
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alkhateeb, Fadi M.
1
Ansa, Gloria A.
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Atinga, Roger Ayimbillah
1
Awan, Muhammad Usman
1
Ball, Jennifer
1
Ball, Jennifer G.
1
Banerjee, Asok Kumar
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bayazidi, Yahya
1
Bergler, Marcus
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Brooksbank, Roger
1
Browe, Christopher
1
Burns, James R.
1
Carruthers, Janet
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
72
NBER Working Paper
51
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
27
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Research paper
13
International journal of industrial organization
12
Applied economics
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Discussion papers / CEPR
9
International journal of health economics and management
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
The European journal of health economics
7
Working papers / TSE : WP
7
Applied economics letters
6
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
Working paper
6
Working papers / Harvard Business School, Division of Research
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
3
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
4
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
5
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
6
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
7
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
8
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
Saved in:
9
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
10
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
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