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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Bhutada, Nilesh"
~subject:"Arzneimittel"
~subject:"Infektionskrankheit"
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Pharmaceutical industry
Arzneimittel
Infektionskrankheit
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Consumer behaviour
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Bhutada, Nilesh
Mukherjee, Avinandan
4
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2
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
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