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subject:"Pharmaceutical industry"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~isPartOf:"OECD Health Statistics"
~person:"DelVecchio, Devon"
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Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
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