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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Review of industrial organization : RIO"
~subject:"Brand"
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Pharmaceutical industry
Brand
Arzneimittel
61
Pharmaceuticals
61
Pharmaindustrie
42
Arzneimittelmarkt
14
Pharmaceutical market
14
Physicians
13
Ärzte
13
Generic drugs
11
Generika
11
Consumer behaviour
8
Health care
8
Konsumentenverhalten
8
Gesundheitsversorgung
7
India
7
Indien
7
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Gesundheitskosten
5
Health care costs
5
Markenartikel
5
Market entry
5
Marketing management
5
Marketingmanagement
5
Markteintritt
5
Preis
5
Price
5
Werbewirkung
5
Werbung
5
Brand management
4
Markenführung
4
Theorie
4
Theory
4
Competition
3
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Article
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English
44
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Kong, Ying
3
Saleem, Fahad
3
Seldon, James R.
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Farrell, Joseph
2
Handa, Meenakshi
2
Rodrigues, Vasco
2
Srivastava, Vinita
2
Vohra, Anupama
2
Wendling, Brett W.
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Balan, David J.
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Brand, Keith
1
Chandler, Lisa Lucarelli
1
Chmielarz, Piotr
1
Choon Wai Yee
1
Chowdhury, Nishat
1
Comanor, William S.
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Review of industrial organization : RIO
NBER working paper series
73
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
41
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
Health economics
26
Health marketing quarterly
18
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
The single market in pharmaceuticals
Kyle, Margaret K.
- In:
Review of industrial organization : RIO
55
(
2019
)
1
,
pp. 111-135
Persistent link: https://www.econbiz.de/10012159497
Saved in:
2
Value based pricing of pharmaceuticals in the US and UK : does centralized cost effectiveness analysis matter?
Comanor, William S.
;
Schweitzer, Stuart O.
;
Riddle, Jon M.
- In:
Review of industrial organization : RIO
52
(
2018
)
4
,
pp. 589-602
Persistent link: https://www.econbiz.de/10012008043
Saved in:
3
Estimating the causal effect of entry on generic drug prices using Hatch-Waxman exclusivity
Olson, Luke M.
;
Wendling, Brett W.
- In:
Review of industrial organization : RIO
53
(
2018
)
1
,
pp. 139-172
Persistent link: https://www.econbiz.de/10012009099
Saved in:
4
The impact of the entry of biosimilars : evidence from Europe
Scott Morton, Fiona
;
Stern, Ariel D.
;
Stern, Scott
- In:
Review of industrial organization : RIO
53
(
2018
)
1
,
pp. 173-210
Persistent link: https://www.econbiz.de/10012009103
Saved in:
5
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
6
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
7
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
8
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
9
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
10
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
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