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subject:"Preismanagement"
~isPartOf:"Economics letters"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Review of marketing science"
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Preismanagement
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Economics letters
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Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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1
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
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2
Mixed pricing in oligopoly with limited monopoly
Wen, Zhong
- In:
Economics letters
125
(
2014
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10010504748
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3
Consumer poaching, brand switching, and price transparency
Schultz, Christian
- In:
Economics letters
123
(
2014
)
3
,
pp. 266-269
Persistent link: https://www.econbiz.de/10010400174
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4
Brand name and private label price setting by a monopoly store
Perloff, Jeffrey M.
;
LaFrance, Jeffrey T.
;
Chouinard, …
- In:
Economics letters
116
(
2012
)
3
,
pp. 508-511
Persistent link: https://www.econbiz.de/10009674251
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5
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
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6
The effect of variability in price on consumer brand choice
Murthi, B. P. S.
;
Haruvy, Ernan
;
Zhang, He
- In:
Review of marketing science
5
(
2007
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003888799
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7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
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