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subject:"Preismanagement"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Business-to-business marketing"
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Preismanagement
B-to-B-Marketing
49
Business-to-business marketing
49
Business-to-Business-Marketing
30
Investitionsgütermarketing
21
Lieferantenmanagement
18
Supplier relationship management
18
Marketing
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Theorie
17
Theory
17
Marketingmanagement
14
Marketing management
10
Deutschland
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Germany
7
Industrial goods
6
Industriegüter
6
Dienstleistungsmarketing
5
Industrieprodukt
5
Services marketing
5
Physical distribution
4
Vertrieb
4
Beschaffung
3
Dienstleistung
3
Direktmarketing
3
International marketing
3
Internationales Marketing
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Kundenmanagement
3
Marketingstrategie
3
Pricing strategy
3
Procurement
3
Product management
3
Produktmanagement
3
Sales promotion
3
Selling
3
Verkauf
3
Verkaufsförderung
3
Betriebliche Wertschöpfung
2
Betriebswirtschaftslehre
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Beziehungsmarketing
2
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Kleinaltenkamp, Michael
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Plinke, Wulff
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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