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subject:"Press publisher"
~subject:"Pricing strategy"
~type_genre:"Thesis"
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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ECONIS (ZBW)
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Advertising pricing in German consumer magazine industry : an industrial economic analysis of market concentration, advertising prices, and their interrelations
Kurad, Astrid
-
2008
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10009422909
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2
Gewinnoptimale Preisbestimmung in werbefinanzierten Märkten : eine conjoint-analytische Untersuchung eines Publikumszeitschriftenmarktes
Gieseking, Thomas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851474
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3
Price competition in media industries
Chandra, Ambarish
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2006
Persistent link: https://www.econbiz.de/10003971765
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4
Ökonomie des Presseverlages
Stahmer, Frank
-
1995
Persistent link: https://www.econbiz.de/10008730080
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