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subject:"Pricing strategy"
~person:"Löffler, Michael"
~subject:"Preismanagement"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Search: subject_exact:"Langlebige Konsumgüter"
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Pricing strategy
Preismanagement
Dauerhafte Konsumgüter
2
Durable goods
2
Automotive industry
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Deutschland
1
Germany
1
International customer study
1
International pricing
1
Kfz-Industrie
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Market segmentation
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Marktsegmentierung
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Premium durable
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Price sensitivity meter
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Target group
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Theorie
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Theory
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USA
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United States
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Zielgruppe
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Löffler, Michael
Laussel, Didier
4
Long, Ngo Van
4
Resende, Joana
3
Aoyagi, Masaki
2
Chiang, Wei-yu Kevin
2
Dudine, Paolo
2
Hendel, Igal
2
Hunter, Mark Lee
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Jing, Bing
2
Kitamura, Hiroshi
2
Lizzeri, Alessandro
2
Matsushima, Noriaki
2
Nava, Francesco
2
Orbach, Barak Y.
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Sato, Misato
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Schiraldi, Pasquale
2
Soberman, David A.
2
Tilson, Vera
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Wirl, Franz
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Zheng, Xiaobo
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Aizcorbe, Ana M.
1
Alhauli, Abdullah
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Altan, Basak
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Bala, Ram
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Berbeglia, Gerardo
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Bergemann, Dirk
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Bhalla, Manaswini
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Bhallay, Manaswini
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1
Bondos, Ilona
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Brecko, Kristina
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Burda, Michael C.
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Cabral, Luís M. B.
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Chen, Jen-Ming
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Journal of customer behaviour
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Measuring willingness to pay : do direct methods work for premium durables?
Löffler, Michael
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011399106
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2
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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