//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Print advertising"
~isPartOf:"International advertising and communication : current insights and empirical findings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
Advertising effects
20
Werbewirkung
20
Estimation
9
Schätzung
9
Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
6
Germany
6
Netherlands
5
Niederlande
5
Perception
4
Wahrnehmung
4
Printwerbung
3
Theorie
3
Theory
3
Advertising media
2
Brand
2
Cognition
2
Emotion
2
Experiment
2
Fernsehwerbung
2
France
2
Frankreich
2
Gender
2
Geschlecht
2
International marketing
2
Internationales Marketing
2
Kognition
2
Markenartikel
2
Market research
2
Marktforschung
2
Television advertising
2
Werbeträger
2
Advertising planning
1
Außenwerbung
1
China
1
Consumer goods marketing
1
Cross-cultural relations
1
Customer service
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Enschot, Renske van
1
Hansen, Flemming
1
Hoeken, Hans
1
Lundsteen, Steen
1
Mulken, Margot van
1
Neijens, Peter
1
Olsen, Jørgen Kai
1
Smit, Edith
1
Stuurman, Marijntje
1
more ...
less ...
Published in...
All
International advertising and communication : current insights and empirical findings
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working papers / Center on Japanese Economy and Business
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
CORE discussion paper : DP
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
ESCP-EAP working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
Saved in:
2
It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
,
(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
Saved in:
3
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->