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subject:"Print advertising"
~person:"Martín-Santana, Josefa D."
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Advertising effects
7
Werbewirkung
7
Advertising
5
Werbung
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Hörfunkwerbung
3
Radio advertising
3
Internet marketing
2
Online-Marketing
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Accent
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Advertising effectiveness
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Advertising effectiveness in radio
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Altruism
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Altruismus
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Background music
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Blood service
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Blutspendedienst
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Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Credibility
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Fundraising
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Geschlecht
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Musik
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Television advertising
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USA
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Martín-Santana, Josefa D.
Gierl, Heribert
4
Chattopadhyay, Tuhin
3
Flath, David
3
Gröppel-Klein, Andrea
3
Mogaji, Emmanuel
3
Mulken, Margot van
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Olsen, G. Douglas
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Phillips, Barbara J.
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Pracejus, John W.
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Schwarz, Uta
3
Smit, Edith
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Zotos, Yorgos
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Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
Chowdhury, Rafi M. M. I.
2
Dahlén, Micael
2
Dalamu, Taofeek
2
Dimoka, Angelika
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Enschot, Renske van
2
Gabszewicz, Jean Jaskold
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Hampel, Stefan
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Hansen, Flemming
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Heinrich, Daniel
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Hoeken, Hans
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Hoffmann, Stefan
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Kalliny, Morris
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Kyrousi, Antigone G.
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Laussel, Didier
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Lepkowska-White, Elzbieta
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Lundsteen, Steen
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Malthouse, Edward C.
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McQuarrie, Edward F.
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Meurs, Frank van
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Meurs, Lex van
2
Neijens, Peter
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Neijens, Peter C.
2
Panigyrakis, George G.
2
Pavlou, Paul A.
2
Reid, Leonard N.
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Journal of current issues and research in advertising : JCIRA
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
2
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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