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subject:"Printwerbung"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Printwerbung
Advertising effects
81
Werbewirkung
81
Consumer behaviour
66
Konsumentenverhalten
66
Advertising
54
Werbung
54
Internet marketing
38
Online-Marketing
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Social Web
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Social web
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Brand management
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Markenführung
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Brand image
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Markenimage
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Celebrity endorsement
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Celebrity-Werbung
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Emotion
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advertising
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social media
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Viral marketing
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Virales Marketing
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Brand
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Markenartikel
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Marketing management
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Marketingmanagement
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Product Placement
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Product placement
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Sponsoring
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Sponsorship
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Credibility
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Glaubwürdigkeit
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Mobile communications
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Mobilkommunikation
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Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Corporate disclosure
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Mobile Marketing
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Mobile marketing
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Relationship marketing
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Awale, Sushil
1
Cheong, Hyuk Jun
1
Hong, Ji Mi
1
Lee, Jinhee
1
Shrestha, Binod Krishna
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
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Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working papers / Center on Japanese Economy and Business
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Betriebswirtschaftliche Schriften
1
Betriebswirtschaftliche Schriften : BWS
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
CORE discussion paper : DP
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Dresdner Beiträge zur Betriebswirtschaftslehre
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ESCP-EAP working paper
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1
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
2
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
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