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subject:"Printwerbung"
~person:"Enschot, Renske van"
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Printwerbung
Advertising effects
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Netherlands
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Niederlande
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Estimation
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Print advertising
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Rhetoric
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Enschot, Renske van
Gierl, Heribert
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Chattopadhyay, Tuhin
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Flath, David
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Gröppel-Klein, Andrea
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Mogaji, Emmanuel
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Mulken, Margot van
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Olsen, G. Douglas
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Schwarz, Uta
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Kyrousi, Antigone G.
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Panigyrakis, George G.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
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2
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
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