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subject:"Printwerbung"
~type_genre:"Graue Literatur"
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Printwerbung
Advertising effects
449
Werbewirkung
449
Advertising
129
Werbung
129
Consumer behaviour
128
Konsumentenverhalten
128
Internet marketing
86
Online-Marketing
86
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80
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80
Deutschland
72
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71
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57
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57
Estimation
44
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44
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42
Psychology of advertising
30
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30
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28
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28
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23
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21
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21
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20
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19
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19
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18
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18
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18
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18
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17
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17
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17
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17
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Graue Literatur
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Flath, David
2
Gabszewicz, Jean Jaskold
2
Laussel, Didier
2
Sonnac, Nathalie
2
Becker, Cornelia
1
Hoffmann, Stefan
1
Kaiser, Ulrich
1
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1
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1
Linne, Martin
1
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1
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1
Numberger, Siegfried
1
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ECONIS (ZBW)
13
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1
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
2
Japanese newspapers
Flath, David
-
2019
Persistent link: https://www.econbiz.de/10012202815
Saved in:
3
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
-
2008
-
Rev.
Persistent link: https://www.econbiz.de/10003842522
Saved in:
4
Japanese newspapers
Flath, David
-
2013
Persistent link: https://www.econbiz.de/10010465296
Saved in:
5
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
6
Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10003787220
Saved in:
7
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
8
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
9
Qualität touristischer Anzeigenwerbung zur Ansprache der Zielgruppe "Junge Familien"
Linne, Martin
-
2003
Persistent link: https://www.econbiz.de/10001763410
Saved in:
10
Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried
;
Schwaiger, Manfred
-
2003
Persistent link: https://www.econbiz.de/10003401353
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