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subject:"Privater Konsum"
~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Privater Konsum
Consumer behaviour
Consumers
9
Verbraucher
9
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6
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6
Konsumentenverhalten
4
Artificial intelligence
1
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reconstructive memory
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Aufsatz in Zeitschrift
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Ambika, Anupama
1
Ford, John B.
1
Fulgoni, Gian M.
1
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Krishen, Anjala S.
1
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1
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1
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1
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Journal of advertising research
International journal of consumer studies
6
SAGE benchmarks in culture and society
5
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
American journal of business : applying research to practice ; AJB
1
Amfiteatru economic : an economic and business research periodical
1
Applied economics letters
1
Aus Politik und Zeitgeschichte : APuZ
1
Comparative economic research : Central and Eastern Europe
1
Die Stadt als Erlebniswelt
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Eastern European economics : EEE
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Economist
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Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
1
European journal of marketing : EJM
1
European research studies
1
Harvard-Business-Manager : das Wissen der Besten
1
Hauswirtschaft und Wissenschaft : europäische Zeitschrift für Haushaltsökonomie, Haushaltstechnik und Sozialmanagement : Jahrbuch des ... Jahrgangs ...
1
History of retailing and consumption
1
Información comercial española : ICE : revista de economía
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Informationen zur Raumentwicklung : IzR
1
Intereconomics : review of European economic policy
1
International journal of electronic commerce : IJEC
1
Journal of agricultural and applied economics
1
Journal of agricultural economics
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of creating value
1
Journal of customer behaviour
1
Journal of economic behavior & organization
1
Journal of economic behavior & organization : JEBO
1
Journal of economic issues : jei
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ECONIS (ZBW)
4
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1
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
2
When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
3
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
4
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
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