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subject:"Privater Konsum"
~person:"Ambika, Anupama"
~person:"Carlin, Bruce Ian"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Privater Konsum
Consumer behaviour
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Journal of advertising research
1
Review of industrial organization : RIO
1
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ECONIS (ZBW)
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When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
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Carlin, Bruce Ian
;
Ederer, Florian
- In:
Review of industrial organization : RIO
54
(
2019
)
3
,
pp. 485-508
Persistent link: https://www.econbiz.de/10012157658
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