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subject:"Product design"
~person:"Cameron, Bruce G."
~person:"Goldenberg, Jacob"
~person:"Vervaeke, Monique"
~type_genre:"Article in journal"
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Cameron, Bruce G.
Goldenberg, Jacob
Vervaeke, Monique
Berndt, Ernst R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
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ECONIS (ZBW)
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Commonality opportunity search in industrial product portfolios
Kwapisz, Jakub
;
Infante, Virginia
;
Cameron, Bruce G.
- In:
International journal of technology management : IJTM
81
(
2019
)
3/4
,
pp. 258-273
Persistent link: https://www.econbiz.de/10012209979
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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