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subject:"Product design"
~person:"Goldenberg, Jacob"
~person:"Hewett, Kelly"
~person:"Vervaeke, Monique"
~type_genre:"Article in journal"
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Product design
Product management
2
Produktgestaltung
2
Produktmanagement
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1
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1
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Innovation diffusion
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Goldenberg, Jacob
Hewett, Kelly
Vervaeke, Monique
Berndt, Ernst R.
2
Chen, Steven
2
Hvam, Lars
2
Sameti, Ardalan
2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
2
Balancing standardization and adaptation for product performance in international markets : testing the influence of headquarters-subsidiary contact and cooperation
Subramaniam, Mohan
;
Hewett, Kelly
- In:
Management international review : mir ; journal of …
44
(
2004
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10002092342
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