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subject:"Product design"
~person:"Goldenberg, Jacob"
~person:"Vervaeke, Monique"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Product design
Product management
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Produktgestaltung
2
Produktmanagement
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1
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1
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Goldenberg, Jacob
Vervaeke, Monique
Albers, Sönke
3
Berndt, Ernst R.
2
Chen, Steven
2
Hvam, Lars
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Routledge studies in innovation, organization and technology
1
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
2
Working on innovation
Midler, Christophe
(
contributor
);
Minguet, Guy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003805947
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