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subject:"Product design"
~person:"Goldenberg, Jacob"
~person:"Vervaeke, Monique"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Product design
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Innovation diffusion
2
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Produktentwicklung
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Goldenberg, Jacob
Vervaeke, Monique
Berndt, Ernst R.
2
Blonigen, Bruce A.
2
Chen, Steven
2
Hvam, Lars
2
Knittel, Christopher R.
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Moldovan, Sarit
2
Sameti, Ardalan
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Chattopadhyay, Amitava
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Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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