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subject:"Product line"
~person:"Dogerlioglu-Demir, Kivilcim"
~person:"Feng, Cong"
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Abrupt disparity effect
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Dogerlioglu-Demir, Kivilcim
Feng, Cong
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Journal of retailing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
Saved in:
2
The effect of probabilistic selling on the optimal product mix
Fay, Scott
;
Xie, Jinhong
;
Feng, Cong
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011377056
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