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subject:"Produktdifferenzierung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Eating habit"
~subject:"Softdrink-Industrie"
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Produktdifferenzierung
Eating habit
Softdrink-Industrie
1984-2007
1
Advertising
1
Consumption
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Konsum
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Soft drink
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Soft drink industry
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Softdrink
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USA
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United States
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Gangadharbatla, Harsha
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Kamal, Sara
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International journal of advertising : the quarterly review of marketing communications
Food policy : economics planning and politics of food and agriculture
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Interdisciplinary management research XVI ; 2
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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