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subject:"Produktdifferenzierung"
~person:"Abril Barrie, Carmen"
~subject:"Eating habit"
~subject:"Softdrink-Industrie"
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Produktdifferenzierung
Eating habit
Softdrink-Industrie
Competition
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Consumer behaviour
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Diagnosticity
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Dynamic factorial analysis
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Electronic word of mouth
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FMCG
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Abril Barrie, Carmen
Walsh, Patrick Paul
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Journal of the Academy of Marketing Science
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Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
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