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subject:"Produktentwicklung"
~person:"Herrmann, Andreas"
~person:"Homburg, Christian"
~subject:"Automotive industry"
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Search: subject_exact:"Produktdesign"
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Produktentwicklung
Automotive industry
Product design
23
Produktgestaltung
23
Consumer behaviour
11
Konsumentenverhalten
11
Kfz-Industrie
7
Brand image
5
Deutschland
5
Germany
5
Markenimage
5
Industriedesign
4
Kraftfahrzeug
4
Market research
4
Marktforschung
4
Motor vehicle
4
Theorie
4
Theory
4
Conjoint Measurement
3
Gebrauchsgut
3
Aesthetics
2
Beziehungsmarketing
2
Brand management
2
Börsenkurs
2
Consumer electronics
2
Firm value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mass Customization
2
Mass customization
2
Product differentiation
2
Product management
2
Produktdifferenzierung
2
Produktmanagement
2
Relationship marketing
2
Share price
2
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Article
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7
Aufsatz in Zeitschrift
7
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English
6
German
3
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Herrmann, Andreas
Homburg, Christian
Sosa, Manuel
14
Eppinger, Steven D.
12
Ulrich, Karl T.
11
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Herstatt, Cornelius
5
Landwehr, Jan Rüdiger
5
Mital, Anil
5
Blonigen, Bruce A.
4
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Heitmann, Mark
4
Khan, B. Zorina
4
Knittel, Christopher R.
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
Soderbery, Anson
4
Swan, K. Scott
4
Wrigley, Cara
4
Arora, Aniket
3
Bauer, Hans H.
3
Beckman, Sara L.
3
Borsato, Milton
3
Chattopadhyay, Amitava
3
Chen, Chialin
3
Eckert, Claudia
3
Ehrlenspiel, Klaus
3
Foscht, Thomas
3
Fujimoto, Takahiro
3
Gokpinar, Bilal
3
Hanisch, Johannes
3
Hopp, Wallace J.
3
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Journal of marketing
2
Journal of business economics : JBE
1
Marketing : value creation or value destruction?
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
2
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
3
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
4
In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian
;
Bornemann, Torsten
;
Schöler, Lisa
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675541
Saved in:
5
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
6
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
7
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
8
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
9
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
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